Ecommerce is basically selling and buying products and services online. The first sale on the internet happened in 1994 (if you’re curious or maybe want to use it for a home pub quiz, it was a CD of Sting). Since then, ecommerce has evolved rapidly to make products easier to discover and purchase through online retailers and marketplaces.
Ecommerce is the holy grail of retail
Freelancers and companies benefit from ecommerce, selling their goods and services at a scale that was not possible with traditional offline retail. Ecommerce overcomes geographical limitations and allows you to gain new customers with search marketing. Customers can shop 24/7 and get personalised recommendations with targeted communication. Ecommerce is the holy grail of retail and offers so many possibilities for businesses.
A solid strategy for a smooth buying experience
Since it emerged, ecommerce changed the shopping behaviour for sure. And it’s about to change even more in the future. With a solid e-commerce strategy that is wrapped around every relevant touchpoint in the customer journey we’ll smooth out the buying process and generate recurring sales. Knowing where, when and why to sell will increase the customer experience using the latest digital technologies.