Turning a global brand into a digital growth engine

Scaling up the ORTEC way

By 2017, ORTEC had an established international footprint in data-driven optimization software, with a clear ambition to accelerate global growth. Yet its brand and digital presence struggled to keep pace with that ambition.

The company operated in one of the most complex and competitive technology markets. Long buying cycles, increasing proof-of-value demands and rising competition made it harder to stand out and sustain momentum. At the same time, ORTEC’s fragmented brand identity, flat storytelling and outdated digital journeys made it difficult to connect its mission to the audiences that mattered most.

The result was a growth bottleneck: a company with world-class expertise and products, but without the brand system to match. ORTEC needed a unified foundation that could translate its purpose into consistent experiences, attract top talent and connect brand, experience and performance directly to business outcomes.

ORTEC enters the partnership with global recognition for its mathematical expertise, but the brand story is fragmented and too narrowly defined. To unlock the next phase of growth, we create a living brand system built to scale. Anchored in a unifying narrative and identity, it reframes ORTEC as a trusted impact partner and provides a single source of truth for every expression of the brand.

This renewed foundation strengthens the structure behind the brand by aligning purpose, positioning and design into one coherent system. It gives teams clarity, accelerates decision-making and ensures consistency across markets. More than a visual update, it turns strategy into a framework that unites culture, communications and customer experience while building the confidence to grow and the flexibility to adapt as the business evolves.

ORTEC’s digital transformation begins with a bold redesign of its corporate website, turning the brand into a modern and engaging experience. The site is brought to life with micro-animations, modular grids and a layered design system that make complex expertise feel clear and accessible. Full ATS integration smooths the candidate journey, while the refreshed design injects new energy into the brand, elevating perception and deepening engagement with clients, partners and talent.

As ORTEC’s positioning matures, so do its digital needs. By 2023 the company requires a platform built to scale, supporting different countries and teams in lead generation, recruitment and communication. We deliver a full rebuild of ORTEC.com, migrating to a headless Prismic CMS with a React frontend. The result is a fast, resilient and future-ready digital ecosystem that powers growth across markets while keeping the brand consistent everywhere it shows up.

The rebuild delivers a step change in speed, accessibility and SEO, creating a smoother experience for every visitor. But it goes further than performance alone. A revitalized employer branding journey now highlights courses and simplifies enrollment, strengthening ORTEC’s position as a top global employer.

Behind the scenes, optimized hosting, security and backups ensure a resilient foundation that teams can rely on. Today, ORTEC operates on a scalable digital ecosystem that is fast, reliable and ready to power growth well into the future.

As ORTEC scales globally, performance becomes the bridge between story and growth. We launch an always-on ABM program targeting senior decision-makers across industries, an approach that over the years has fueled ORTEC’s growth and expanded its international footprint.

Communicating these solutions requires balance: technical precision must meet creative storytelling. From visually engaging emails to performance-driven LinkedIn campaigns, every asset is crafted to simplify complexity without losing depth, making ORTEC’s value instantly clear to its audiences.

To power this performance engine, we streamline ORTEC’s martech stack with tools like LeadBoxer, MailChimp, Hotjar, GA4, GTM and Salesforce Pardot. A Digital Measurement Platform with OKR-based reporting connects marketing activity directly to sales, while ongoing SEO ensures stronger visibility and higher-quality traffic.

Over eight years, we transform ORTEC’s digital presence into a living growth engine that unites brand, experience and performance. Acting as their sole partner and an extension of the ORTEC team, we help them expand internationally, attract top talent and align marketing, sales and HR under one vision.

This partnership is never about quick wins. From 2017 to today, ORTEC’s investment in DPDK grows into a fully integrated digital program built on trust and long-term impact. By 2024, that momentum reaches a defining moment when ORTEC enters a new phase of ownership, a milestone that underlines how its growth ambition has been realized and sets the stage for even greater impact worldwide.

The success lies in the end to end approach. Rather than managing multiple vendors and fragmented outcomes, ORTEC chooses one system-led transformation: a brand anchored in purpose, an experience designed to scale and performance tied directly to business results, every layer of a strong brand working together as one.