Matomo is a free, all-in-one open source web analytics application. The philosophy around data ownership is simple - it’s yours. Their striving for people to own their own data has brought others to join the cause. Today, it is used on over 1,4 million websites in over 190 countries, and it is one of the most trusted names in analytics.
What Matomo can do for your business
Matomo is a all-in-one platform, designed to give you valuable insights, along with a wide range of features. It enables you to evaluate the full experience of your users with their Conversion Optimization features, including Heatmaps, Sessions Recordings, Goals, Funnels, Form Analystics and A/B Testing.
Your data is - Yours
With Matomo, you own your data, no-one else.
You will not find a tool on the market that’s more flexible and customisable as Matomo. Almost anything can be adjusted, changed, added or extended. That’s the biggest benefit of being open source.