Creating an illusive
member only club



Pernod Ricard is the leader in Premium & Prestige spirits. These products attract individuals that can afford the better things in life. To engage with them, we created a 'members-only' club offering highly personalised services, experiences and prestige products.

Strategy

The relationship we're looking to build resembles that of a close friend. So communicating through smartphone is the way to go.

The conversation starts with a simple text message, leading to a mobile webpage containing an exclusive and temporary offer. Invitees can immediately respond through this page.

Creative

Set up as an exclusive 'members only' club, we crafted brand from the ground up, starting with a fitting name and logo. The word 'intimi' hails from latin and means 'close friends'.

Visually, INTIMI connects heritage with contemporary, and timeless with cutting edge through colour, textures, typography and motion design.

Production

Relations receive unique mobile webpages with a personal offer. Elements of the offer include photography, personal message, signature of club manager and possibility to accept the offer immediately.

All communcation is produced and tracked with the INTIMI club manager app: a custom app that uses your phone contacts and boosts your black book management to a whole new degree of relationship management. Creating offers, keeping track of invitation statuses, upcoming events and invitee activity are some of the app’s primary features.