Help luxury car brand DS celebrate their partnership with the Dutch Film Festival and create awareness for the avant-garde spirit of the newly established French car brand.
An interactive experience for both desktop and mobile that allowed visitors to leave their own signature in an online art installation conveying both the avant-garde style of DS and the glamour of the Dutch Film Festival.
Without supporting media coverage, the DS Signature Art hosted 44,500 unique visitors and delivered over 8.500 leads. In addition the campaign won multiple awards.
Like Hollywood, the Dutch Film Festival boasts a walk of fame with autographs and hand imprints of prize-winning movie-stars. Inspired by the allure of those signatures, we developed the idea of leaving a visitor’s signature in the avant-garde style of DS. Visitors could use the online experience, as well as the offline physical installation. In both options visitors could turn their signatures into a unique 3D art piece.
To create the online art gallery of DS Signature Art we designed an experience that seamlessly mixes code, design and video and that was supported on both mobile and desktop. The interface had a minimal design in line with the distinct avant garde style of DS.
Sketching a signature works best on mobile by using a finger to draw. To ensure the best user experience, desktop visitors could connect their smartphone which enabled their signature to magically appear on their desktop screen.
In addition to the online experience, there was a physical installation during the Dutch Film Festival where visitors could write their signature in mid-air using a LEAP motion sensor.
The interactive experience was completely built on top of WebGL using ThreeJS. The technical highlight of the project was the live interaction between mobile and desktop using WebSockets.
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