2 min read
DPDK opens its door in New York City
ROTTERDAM, 2 October 2017 - DPDK, the Dutch digital agency known for its work for 7UP, Pernod Ricard and Peugeot, is officially opening its doors in New York today. After a period of exceptional growth the business move allows the agency to expand its international client roster. Paul Jitta (CFO) is in the lead for the US expansion, while at the same time the Rotterdam office is growing too.
The new DPDK office is located in Brooklyn. The agency’s client roster in the Netherlands offers room for growth in the United States. The three men at the helm - Pim van Helten (CEO), Paul Jitta (CFO) and Michael Vromans (CD) chose New York because the city's down to earth attitude fits the company culture at the Rotterdam office like a glove. Last week, Vromans hosted a talk at Advertising New York to underline their presence in the United States. DPDK will initially assist clients at product level after which the agency is looking to grow into an all-round partner for developing digital strategies. This formula has worked well in the Netherlands and is now brought to the United States. Simultaneously, the office in Rotterdam is expanding from 50 to 80 employees.
The goal is to make the US branch fully independent within two years led by CFO Paul Jitta. Paul has been working for DPDK for nearly ten years and believes that a progressive view is of great importance to their success in New York. Jitta says: "I believe this expansion emphasizes the versatility and ambition of DPDK. Our new, unique position in Rotterdam and New York is not only in line with our core values, it also enables us to literally serve our customers day and night. I'm looking forward to achieving even more impactful and high quality work in the United States."
Pim van Helten, CEO and co-founder DPDK: "The success formula we’ve developed in Rotterdam over the year will now roll out in the US. The strategy is to initially work with clients at product level. In the long run, our ambition is to prove our added value at a strategic level by becoming an all-round partner for digital strategies. We will have to earn our stripes just as we did in the Netherlands. And we’re ready to take on that challenge."
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